Thursday, April 24, 2014

"Godzilla" Now At A Bus Shelter Near You

by Armand Vaquer

As we get closer to May 16, which is opening day for Legendary Pictures/Warner Bros. Godzilla, the advertising machine is either in high gear or getting very close to it.

I have seen television advertisements, billboards and, now, bus shelter ads.

Tonight, while on my way to work in Burbank, California (which is also home to Warner Bros. Studios), I spotted this bus bench shelter with a Godzilla poster and took a couple shots of it with my cell phone.

Here they are:

This brought to mind how disappointing the ad campaign, or lack thereof, of Godzilla 2000 back in the summer of 2000. There were no bus shelter or any other kinds of advertising that I saw at the time. Small wonder why the movie only earned $10 million at the box office.

And, in Chicago...

Above, Lenell Bridges poses with a Godzilla poster at a Chicago bus shelter. Photo courtesy of Lenell Bridges.

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Burbank, CA – March 29, 2010 – Legendary Pictures announced today that they will develop and produce a new film based on Toho Company’s famed GODZILLA character. Through the terms of the agreement, Legendary Pictures has acquired the rights to produce a movie inspired by Toho’s Godzilla, a franchise the Japanese company created and has nurtured for over fifty years.

Toho’s GODZILLA franchise boasts one of the most widely recognized film creatures worldwide, resulting in a series of books, television programs, video games and more than 25 films worldwide. Legendary intends to approach the film and its characters in the most authentic manner possible. The company will, in the near future, announce a filmmaker to helm the film for an intended 2012 release. The film will fall under the company’s co-production and co-financing deal with Warner Bros. Toho will distribute the film in Japan."

"Godzilla" is coming back -- this time, with Legendary Pictures taking the lead, co-producing and co-financing with Warner Bros. for release in 2012.

Legendary announced Monday it had obtained rights to the iconic monster character from Japan's Toho Co., which has overseen more than 25 "Godzilla" films. Toho will release the pic in Japan.

Legendary said it's planning to announce a director shortly.

In addition to Legendary, producers on the new film will be Dan Lin, Roy Lee and Brian Rogers. Yoshimitsu Banno, Kenji Okuhira and Doug Davison will exec produce.

"Godzilla is one of the world's most powerful pop culture icons, and we at Legendary are thrilled to be able to create a modern epic based on this long-loved Toho franchise," said Thomas Tull, Chairman and CEO of Legendary. "Our plans are to produce the Godzilla that we, as fans, would want to see. We intend to do justice to those essential elements that have allowed this character to remain as pop-culturally relevant for as long as it has."

Legendary noted the film will fall under its co-production and co-financing deal with Warner Bros. Legendary's productions with Warners have included "The Dark Knight," "300" and "The Hangover."

Speculation about a new "Godzilla" has been active since last summer. The Bloody Disgusting web site reported in August that the project was in development.